Welcome beauty!

I’m Rachel - heart-led online marketing expert and all-round creative-type, passionate about empowering my fellow creatives to rise and shine online.

Dreams for Breakfast is your go-to guide for finding your purpose and bringing it to life, so you can make a living doing what you love.





Pursuing your purpose and doing the work you were born to do is a thrilling and exciting time.

But it’s also one where you quickly realize that having an idea and a dream will not get you there alone. Spoiler alert: it won’t.

Passion is what gets you started, but it’s perseverance, patience and persistence that will keep you going.

Dreams for Breakfast is having the mindset and belief that your dreams are there for the taking; that anything you can imagine is totally possible and that you: amazing, courageous, brave and big-hearted lady, have totally got this.


Whether you’re side-hustling with a dream to take your business full time; at a crossroads in your career and exploring your creative passions; or transitioning into a new season of your life and redefining everything in the process - my goal is serving up practical tools and no B.S strategies to make the ‘messy middle’ less daunting and a lot more fun!





 Dreams for Breakfast stands for:

  • Choosing courage over comfort every single day.

  • Being courageous to take bold risks.

  • Using your creativity to inspire magic in the lives of others.

  • And most importantly: being surrounded by a community of badass women who are on the same journey as you.

Over on the blog and weekly podcast you’ll learn the marketing strategies and mindset tips you need to succeed, along with interviews with trailblazing women to fuel you with inspiration, so you can do the work you were born to do and make a living doing what you love.

Ready to get started?

Grab your free Daily Purpose Planner, which has been designed for you to plan your day with intention; rock your biggest goals, and carve out space for nourishing your mind and soul, so you can align your mindset with the future direction of your life.

Get it free when you sign up for the newsletter below!


Meet Rachel…

I started my blog back in 2009 as a fun side project to fuel my creative juices during my corporate marketing career and over the years it turned into a full blown passion.

Blogging and building an online brand provided me the opportunity to transition my career from climbing the corporate ladder to being a full-time entrepreneur, which enabled me to create a business and lifestyle I’m obsessed with!

I’ve hosted workshops with Apple; had my writing featured in major publications; teach regularly at General Assembly, with a business that allows me the freedom to work anywhere in the world, where I’m the CEO of my own schedule.

But it hasn’t always been blissful.

There have been moments when I wanted to throw it all in; failures that have made me question everything; and countless lessons that I continue to learn over and over again and take with me on this journey.

But here’s what I know for sure:

  • That setting goals and having a strategy mean nothing if you don’t have the right mindset.

  • That being in alignment with what feels good to you and what you want to create is essential if you want to see any kind of success.

  • That listening to your gut is not optional: it’s mandatory.

  • And that success doesn't happen overnight - it happens when you keep showing up day in and day out, and you give yourself permission to go ALL IN on your big dreams.

This is what Dreams for Breakfast is all about: now it’s your time to rise and shine.

I’m super honored to have you part of this journey and incredible community.

Let’s do this!

Let’s be social!


Website photography by Hillary Jeanne and Hayley Richardson